After three years of not a single K-pop girl group holding tours in North America, 2019 has seen a sudden surge. Industry insiders share insight.
that it was commonly accepted in the industry that female K-pop acts couldn’t hold sizable tours due to their fandom sizes being incomparable to those of male groups, regardless of the level of popularity. don’t explain how things have changed so rapidly in a span of three years for female acts. According to Rodriguez, it’s not necessarily about gender and more about how K-pop’s space in the U.S. has expanded, gained a more sizable foothold that could ensure audiences.
“In the past 7 years, so much has changed digitally that the audience has continued to evolve and multiply resulting in K-Pop becoming one of the fastest growing genres in the global and U.S. market,” says Rodriguez.
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