The Korean company represents SuperM, NCT 127, Red Velvet, Girls’ Generation & more
SM Entertainment's deal marks the first time one of the major three K-pop management companies -- SM Entertainment, YG Entertainment and Big Hit Entertainment -- has signed with an American agency for company-wide representation.
“It is a great pleasure working together with the largest entertainment and sports agency in the US,” said SM Entertainment executive directorin a release. “We believe that SuperM and NCT 127 will expand further to the global market together with CAA. Furthermore, this contract is only the beginning of our collaborations, and as an executive producer, I am hoping to contribute to our forthcoming global entertainment business by providing new visions and by creating more meaningful content.
More than 20 million people have attended SM Entertainment concerts across the globe and its YouTube channel has more than 28 billion views. CAA will explore opportunities with SM Entertainment’s other industry leading groups including live events, advertising, food and beverage, and lifestyle brands. in a release. “Soo-Man Lee and his talented team have an incredible eye for high energy and charismatic talent.
The signing formalizes a growing relationship between CAA and SM Entertainment. CAA recently brokered a series of promotional events for K-pop headliners NCT-127, including an appearance onand an upcoming North American tour for Billboard 200 chart-topping so-called "K-pop Avengers" SuperM. SM Entertainment signing with CAA is the Korean company’s latest move to further establish themselves in the U.S. market. Earlier this year, SM partnered with Capitol Music Group to build a bigger following for NCT 127 in the States. And in August, the two companies, along with Capitol’s independent distribution and label services division Caroline, announced they would launch SuperM together.
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