Kacey Musgraves and her sister explain why they put the 1990s-era photo studio into the spotlight. And Tom’s has its most surprising, busiest week in a long time.
“We were raised in a small town, small-business household where ends sometimes were barely met. I think that’s why I have a soft spot for the dreamer ... the underdog,” Musgraves told the Los Angeles Times in an email. “I worked [in my parents’ shop] during my high school years answering phones, making copies, and rolling my eyes. I remember his own frustration and worry when Walmart came to town and home printers became a trend.
The attention translated into customers. “She said ‘a lot of people will be calling you,’ and she was right,” Tuong said.Tom’s One Hour Photo is a largely one-man show. Sometimes Tuong’s wife, Le, comes in to help, but she works at the nail salon most days. In recent years, Tom’s usually has made enough to cover the storefront’s rent — nearly $2,000 a month — and other costs, Tuong said, but certainly not enough to hire additional employees.
At one point Tom’s had two other locations, but eventually he had to shut those down, he said. The Koreatown store has been his core space, and even though some months it loses money, he has been reluctant to let go of it. He loves photography, and he has worried he is too old to be hired somewhere else.The store is rich with his family history. Its small studio is equipped with more than 30 backdrops, many of which Tuong painted himself about two decades ago.
“We never wanted to change Tom into this modern Instagram type of businessman,” Sutton said. “We still want him to be the same Tom. Hopefully he’ll figure out ways to appeal to younger markets and younger customers.”
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