Kallmeyer Pre-Fall 2020

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Kallmeyer Pre-Fall 2020
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Kallmeyer’s pre-fall collection mixes modesty and sexiness with clean lines.

After successfully opening her namesake brand’s pop-up shop on Orchard street in June , the designer penned a five-year lease in the space while launching her first pre-fall collection.

“We’ve been in business for eight years, but we’ve only been doing really big collections twice a year. There have been stores asking now, because we sell great, and even having my own store now, I realized we couldn’t have gone through the season again, or six months, [without a new collection],” Kallmeyer disclosed. Her shop not only informed her of the need for more clothes, but also, which were performing the best; this information was used as a basis for her pre-fall array.

“We realized what I built this brand on was finally working the best,” Kallmeyer mused. To fill the store in June, the designer brought back archival styles from the line, and they ended up selling out first. All of the shop’s suiting sold out in June, which she brought into pre-fall with crisp, wide-leg pants with giant, oversize back pockets and matching blazer; custom knife pleated silhouettes proved strong as well, reworked into pre-fall on desirable skirts and dresses.

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