Kanye West is “co-opting the black church experience for nonblack consumption” with his new gospel album, says one former music executive. (via hereandnow)
Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival in 2019. making historyThe Grammy-award winning rapper is the first artist to dominate all 10 spots on both Billboard's Hot Christian Songs and Hot Gospel Songs charts. The album also reached the top of three other Billboard charts, including Top Rap Album.
“In the black community, when we have notable figures who have done something to offend or have done something that finds them in a disgraceful position in the mainstream, usually part of their redemption story is to reach back out to the black community through the grace of the church,” she says, “because the black church is known to be unfailingly forgiving, especially to our black men.
He isn't the only popular hip-hop artist to cross over into the gospel genre. M.C. Hammer did it in 1990 with his single “Pray.” Last year, Snoop Dogg did the same with the 32-track “Bible of Love,” and Chance the Rapper released the faith-infused “The Big Day” this summer.
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