Kathie Lee Gifford has been mocked for years. But her morning TV legacy will outlast her critics.

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Kathie Lee Gifford has been mocked for years. But her morning TV legacy will outlast her critics.
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While it may be her final hour on the 'Today' show Friday, the host has achieved immortality — by being her irritating, unabashed self.

Hoda Kotb and Kathie Lee Gifford on the"Today" show, a week before Gifford's final day. By Emily Yahr Emily Yahr Style reporter covering pop culture and entertainment Email Bio Follow April 5 at 7:00 AM To say that Kathie Lee Gifford has been mocked during her decades on morning television is an understatement. Kristen Wiig impersonated her on “Saturday Night Live” by sticking a straw in a box of wine. Joel McHale mercilessly skewered her on “The Soup.

“A lot of people liked her, some didn’t, but she was relatable,” said Marc Berman, editor in chief of TV website Programming Insider. “Everyone had a comment about her. Everyone had an opinion about her. Whether you loved her or hated her, she just resonated.” “It comes from the fact that Kathie Lee and I both have backgrounds in live performing. We like being informal. We like being spontaneous,” Philbin told the paper. Gifford added, “Our show is fun because Regis and I have fun together.”

A year later, Gifford became the center of a gossip frenzy when it was revealed her husband, Frank, a former NFL star and “Monday Night Football” commentator, had a fling with a flight attendant — whom the Globe tabloid paid to initiate the encounter. While media critics criticized the Globe’s ethics, Gifford was caught in the crossfire. She spoke openly about how difficult it was to move past the scandal and fight for their marriage.

Even though Philbin told her she was “walking away from what is probably the most coveted job in broadcasting history,” Gifford left that summer. For the next eight years, she pursued other showbiz opportunities, including starring in plays and recording several albums. But she was lured back to morning TV in 2008, when it was announced that she would be the new co-host of the fourth hour of NBC’s “Today” show alongside “Dateline” correspondent Hoda Kotb.

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