Katy Perry, Bella Hadid and more stars invest in the nonalcoholic drink trend

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Katy Perry, Bella Hadid and more stars invest in the nonalcoholic drink trend
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Katy Perry, Bella Hadid and more Hollywood celebs are investing in the nonalcoholic beverage market. Blake Lively released her brand in September 2021.

, 26, is the co-founder of Kin Euphorics, which uses caffeine, adaptogens, botanicals and nootropics in their drinks to bring calmness or to energize consumers. Perry, 38, is the co-creator of De Soi, which is a wine-inspired beverage using a mix of mushrooms, juices and herbs.

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