No milk? No problem.
Whatever floats your boat, one thing cereal lovers have all been able to agree on over the years is that water has no place in a cereal bowl. But Kellogg's is out to change that with its latest product innovation, Kellogg's Instabowls.
The new products are available in four varieties — Kellogg's Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch — and are currently selling at Walmart and on the store's website for a suggested retail price of $1.98 per bowl. Eventually, they'll make their way to other retailers across the country.
“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” he said in. “We created Kellogg's Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.
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