Kelly Clarkson, Michael Bublé and Mr. Hankey: What’s Selling (And What’s Not) At Brick-And-Mortar Music Stores This Holiday Season

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Kelly Clarkson, Michael Bublé and Mr. Hankey: What’s Selling (And What’s Not) At Brick-And-Mortar Music Stores This Holiday Season
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Contemporary holiday albums — and vinyl oddities — are crowding out classics

Every fourth quarter, brick-and-mortar music retailers wish for a new, hot-selling Christmas album. For online sellers who don’t need to worry about shelf space, the holiday-music catalog tops 1,000 titles, but a new hit holiday title drives overall sales for everyone.When Christmas Comes Around

He may be right: In the six days before the show aired, Clarkson’s album clocked a daily average of just over 2,000 album consumption units to an average 4,000 units for the following six days, beginning with the show’s Dec. 1 airing — a 68.5% increase. And consumption units of jumped 39.2% to nearly 23,000 over those same six days, bringing the album’s release-to-date total to 93,000 album consumption units.can be classified as a bona fide hit.

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