Gymkhana and rallying existed before Block—but he reimagined it for a digital age.
is that affable guy who wheels cars in unimaginable ways in cool locations for the Gymkhana video series. The YouTube clips started 14 years ago in 2008, bringing an intoxicating blend of stunts, driver skill, and whimsy to the automotive world just as it—along with everything else, practically—was moving online. The timing was perfect, and Block became a sensation practically overnight.
In short, he relentlessly hustled for his passions. By the early 2000s, those passions expanded into the automotive space after a few rallying experiences. Having sold DC Shoes to Quiksilver for nearly $100 million in 2004, he found his way into rallying in 2005 with a seat on Vermont SportsCar's squad, behind the wheel of prepped Subaru WRX STI competing in the Rally America Championship.
In a 2008 clip uploaded to YouTube with the title"DC SHOES: KEN BLOCK GYMKHANA PRACTICE," Block pilots his Subaru WRX STI around a decrepit airfield performing, essentially, loosely strung together car stunts, drifting through openings in barriers, spinning the car like a top around a cone, and generally turning his tires into vapor.
It's as though the Gymkhana video spoke capital-I Internet, and a generation of newly online car enthusiasts were hooked. Over the next 14 years, Block would continue competing in the X Games and pursuing different action sports while startingand racing division with Ford's backing in 2010.
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