One of mass market jewelry's biggest players on averting a disaster in time for the year's busiest shopping season.
“I do think there is a media frenzy and that’s what happens when a challenging topic comes up. I do think it’s real, but I would surmise that it’s not quite as devastating as some would lead you to believe. But it will be for some businesses.
While some stores may see short supplies, Kendra Scott “is doing everything we can to educate the customer that, ‘hey, we know this is a real thing in the world, but it’s not a real thing for us.’ We are making sure the customer knows that we are inventory-rich this holiday season and that she or he can come to us and find gifts that they love,” Nolan said.
“Our team was very proactive, they got on the job boards and hiring events early and that payed dividends. A large percentage of stores have fully staffed plans for holiday and our distribution center is the same,” Nolan said. Kendra Scott is betting on the recent introduction of its men’s line, called Scott Brothers, to help buoy sales this holiday season. The brand is also rolling out more customizable features — like on-site engraving for its demi-fineline. The goal is to eventually have an engraving machine installed at every Kendra Scott store.
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