Kenneth Cole was the keynote speaker at the opening of MAGIC and Project. See what he had to say about the future of fashion.
LAS VEGAS — The pandemic has been life-changing in a number of ways and has created significant shifts that will forever impact our society and our businesses.
“It will not be the same for any two of us,” he said. Whether it’s a hybrid work model or more of a focus on our families, our planet or our mental health, everyone will emerge with different priorities. More recently, Cole has turned his attention to mental heath issues, which impact adults and young people alike.
During the pandemic, the brands that won were those that made consumers feel better about themselves and the choices they were making with their purchasing dollars. Because Kenneth Cole started creating masks to protect people from the virus, it ticked those boxes and added value to peoples’ lives.
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