KFC apologized on Thursday for sending a mobile app alert telling German customers to “treat yourself” on Kristallnacht.
chain sent a notification that reportedly said"It's memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!""We understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all," KFC said in a statement.
The fried-chicken chain said that it uses a bot linked to national observances to create notifications for its mobile app. KFC said that the chain's internal review process wasn't followed properly, resulting in the alert going out to customers. It added that it has suspended app communications to make sure the mistake doesn't happen again.
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