KFC is trying out a new type of chicken nugget in an effort to attract younger consumers
Starting Monday, the chicken chain is offering Kentucky Fried Chicken Nuggets in restaurants in Charlotte, North Carolina, for a limited time. The nuggets are made with white meat and KFC's signature 11 herbs and spices, and they come in servings of eight, 12 or 36 pieces. KFC already offers a few different types of chicken, including popcorn nuggets, on its menu. But it's betting nuggets will be a draw for the younger set.
But Gen Z is less interested in dining out than other generations were at their age, making it even more important for restaurants to try to grab their attention.Creating buzz and selling snacks Among all consumer groups, competition in the fast food world is tight. One way for brands to stand out is to test new items and make changes to menus whenever possible, creating buzz along the way. Earlier this year, KFC offered a plant-based fried chicken nugget alternative for a limited time.
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