'The post-SUV is coming', says Kia's design boss. We exclusively speak to Karim Habib, who says the days of traditional 4x4s are numbered
The Opposites United label applies as much to the Kia line-up in its entirety as it does each individual model. The EV9, for example, takes a radically different design approach to its technically related EV6 sibling, and the stylistic links between the Picanto and Proceed, Sportage and Stonic and Soul and Sorento are subtly effective, rather than overt – a manifestation of Kia’s steadfast desire not to pursue the Russian doll approach.
“I wouldn’t say we’re abandoning anything, honestly,” says Habib. “We tried to develop a design philosophy that isn’t based on dogma. There are maybe certain principles that will be repeated in the other cars, but the execution and the different ways of using it I think needs to be open.” But there is a philosophical debate to be had here, and it’s one that’s clearly shaping every discussion within the walls of Kia’s Namyang design studio.
Habib takes an open approach: “We will try different things,” he says. “I do think there are more efficient ways of doing space.”
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