'When I announced the name of my shapewear line, I did so with the best intentions in mind,' Kardashian said with regards to the controversial name.
Kim Kardashian is backing down after coming under fire for naming her new range of shapewear Kimono Solutionwear. The reality star was accused of showing “zero respect” for Japanese culture — which has long used the word “kimono” to describe a loose, wide-sleeved robe — after she tried to trademark the Kimono name.
“When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she told her fans. Kardashian had reportedly sought to trademark the phrases “Kimono,” “Kimono Intimates,” “Kimono World” and “Kimono Body” to use for clothing and accessory items, including dog harnesses.
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