Meanwhile, Kim described the moment as “the craziest,” most “unexpected” thing that’s ever happened to her.
, “Classy to flour bomb my sister at her charity event helping women. I wonder if they would have dared thrown the flour at my hormonal and pregnant self!”But yeah, apparently, it was a PR stunt. Kim’s former media strategist Sheeraz Hasan confirmed as much in the new documentary,, saying the stunt was fully planned to promote Kim’s fragrance.
“Okay, this is what’s going to happen, you’re going to be fine, you’re going to be safe, but we’re going to create a media moment,” Hasan recalled telling Kim, per . “If we create media gold, guess what’s going to happen? Everyone’s going to be talking about your perfume—everyone’s going to buy it.”
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