The mogul quickly repositioned her brand after its original moniker caused a stir.
found herself in some trouble over her choice to name her debut shapewear label Kimono. Deemed culturally insensitive by fans and critics alike, Kardashian West decided within just a week that she would be halting production in order to rename the brand. Todayand will be launching on September 10.
” She also added, “I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.”will be available in sizes XXS to 5XL, and the new campaign imagery features a diverse range of women wearing the nude-colored bras, underwear, and bodysuits, which appear to look the same as they did when they were released under the Kimono label.
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