Kim Kardashian West is making a change.
on Twitter, with users writing to the KKW Beauty founder to tell her that their culture is not her"plaything" or"brand generator." Others opted to share photos of themselves in traditional kimonos as a way of explaining the garment's significance to Japanese culture.following the backlash, Kardashian West said she actually named her company Kimono as a nod to the traditional Japanese garment.
"I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment," the statement read."I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment.
"Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment," the statement continued. "My solutionwear brand is built with inclusivity and diversity at its core and I'm incredibly proud of what's to come.
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