While Samba TV reported today that 707K U.S. households watched the Will Smith drama King Richard over the weekend, an even more interesting detail was how HBO Max subscribers tuned in: The OTT ser…
subscribers tuned in: The OTT service tells us that a majority of subs watched the biopic about Serena and Venus Williams’ coach father from start-to-finish without pausing. Translation,That’s intriguing for a film that has a 2 hour and 24 minute running-time. While movies with lengthy running-times might be keeping older audiences away at the pandemic box office, for HBO Max, subscribers were fully engaged.
“There’s a strong output here with this movie that’s distinctive versus other day-and-date event titles, which are effects driven,” adds Forssell. Typically, view rates have been measured by streamers over a small set of minutes, i.e. Samba TV clocks weekend viewership in 3M U.S. households over a five-minute increment. Their pool doesn’t includes mobile phones, tablet or computer viewership.has promptly thrusted Smith into the Best Actor conversation this awards season.
“That strong word of mouth is jet fuel, and it’s multiplied by people talking about the movie,” observes Forssell who expects the film to be watched in abundance by families on HBO Max throughout Thanksgiving week. Despite opening to $5.4M as WarnerMedia winds down its 2021 theatrical-day-and-date HBO Max pandemic release strategy, note that all adult-driven awards season contending titles have been challenged at the box office. Similar to last year, their Oscar fates won’t be determined by low turnouts at the cinema.
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