Kraft Heinz's Maxwell House is launching iced lattes with foam, its first new product in nearly a decade.
However, Kraft Heinz now seems to have a revived interest in coffee sales.
Last year marked the first that Maxwell House gained market share since 2016, Groff said. She joined Kraft Heinz from Peet's Coffee, where she spent 12 years growing its packaged-coffee business. And while the idea of an iced latte with foam is nothing new, making cold coffee drinks at home has always been a challenge. Only 7% of coffee consumed at home is cold, according to NPD Group data cited by Kraft Heinz.
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