One the new items are 'scoop sandwiches,' a layer of ice cream with doughnuts in it, served between a sliced doughnut, topped with a variety of items, like vanilla, or chocolate. New milkshakes made from the doughnut ice cream can be topped with doughnuts.
New York Sugar might be falling out favor, but it's the centerpiece of a makeover of Krispy Kreme that includes a new menu and its first store redesign in a decade.
The doughnut company, founded 82 years ago, debuted a new location Tuesday in North Carolina that showcases Krispy Kreme's new, extra-sweet menu. It features concoctions like doughnut-infused ice cream, milkshakes and a customizable toppings bar for the glazed doughnuts. The makeover follows rival Dunkin's debut of a modernized store and new menu items, like breakfast bowls, in a bid to attract more people. The expansion has worked and sales jumped 2.
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