Just your average coming-of-age story about a chessmaster who became the Rick Rubin for a new generation: (From 2016)
. But Schneider is different. He can sing and dance, sure, but he takes most pleasure in being the guy behind the piano . He's a producer in an era where everyone wants to be the frontman. He's become the hub of a teeming group of YouTuber musicians; in fact, he's responsible for elevating and breaking many of their careers. Schneider isThe Entertainer
Music may be Schneider's life and work now, but when the 27-year-old really wants to show off, he'll play two games ofWhile he was growing up outside of Philadelphia, Schneider's parents had a rule: you can do and be anything you want, but you have to practice. After four weeks of piano lessons, young Kurt decided music wasn't it. He eventually landed on chess, which consumed his life for a decade.
Yale has a renowned music program, but Schneider declared a math major because he knew he'd ace his classes without trying very hard. It came easy; he still remembers the one B+ he got, and that was only because he accidentally skipped the midterm. While he was supposed to be in class, he was mostly hanging out in the school's Digital Media Center for the Arts.
At the same time, he was beginning to experiment with all the camera equipment in the studio. In a world full of great music, he'd realized at some point, music isn't enough. "Most musicians on YouTube focus entirely on the audio," he says. "But if people just wanted to hear something great they would go on Spotify or Pandora, or open their iTunes library or something.
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