L.A. Auto Show: VW America's chief has a plan to move past the emissions scandal

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L.A. Auto Show: VW America's chief has a plan to move past the emissions scandal
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Volkswagen of America CEO Scott Keogh wants to regain your trust.

Ford turns to electrified pickups, performance cars and SUVs to meet California’s greenhouse gas regulations.“My first and primary goal is to 100% restore trust and admiration of the VW brand.

“You can’t just say as an executive I’m going to restore trust and wave a magic wand and it happens. Some of the things we’ve already done, we added a chief compliance officer, we added a chief environmental officer, we have whistleblower hotlines that have been tested. We’re putting in a culture that’s not fear-based; it’s a culture of people who want to do a right thing.

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