Los Angeles-based handbag and material innovator Von Holzhausen is retrofitting a Tesla with a plant-based leather spin.
“We realize that polyurethane or ‘vegan leather’ is also an environmental nightmare since plastic stays on earth for centuries after it is thrown away. That’s why we’ve designed our materials with high plant-based content while not sacrificing performance,” von Holzhausen said. “We’ve also designed them to biodegrade in a landfill. Our Banbū Leather has been third-party tested and biodegrades 100 percent in a landfill condition in less than 250 days without leaving any microplastics.
While the launch is limited in scope and does not constitute a formal partnership with Tesla , the partnership is shoppable via Unplugged Performance, a firm which specializes in Tesla upgrades and retrofits. Customers can order the custom parts through Unplugged Performance’s website, selecting from a range of Banbū options. Featured colors include caramel, but customers can also hand-pick material colors, stitch detail preferences, stitch thread color options and perforations.
Calling the project another step in a “leather paradigm shift,” von Holzhausen is setting her sights on fashion, furniture, auto and innovation. “Our company mission is to make leather extinct. That’s why we’ve created this exciting project with Unplugged Performance to show our materials in motion on an exciting product. Leather use within the automotive industry is massive,” she said. “It’s a $30 billion-plus industry and growing. Moving that volume to more sustainable alternatives will create a meaningful step in the fight against climate change.
The company is working on similar collaborations in the furniture, marine, hospitality, fashion and tech spaces and anticipates updates in the coming year.
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