The natural, sustainable brand mixes West Africa’s plant and traditional heritage with English aromatherapy.
, the sleek natural and organic skin- and home-care brand blending West Africa’s rich plant and traditional heritage with English aromatherapy, has just closed a 1-million-poundOkunniwa explained the new investment will be used to hire employees to build up the team, allowing her and Oyepitan “to do our jobs of actually getting out of the weeds, being a lot more forward-facing and getting the brand out there.”“There is going to be a lot of marketing,” continued Okunniwa.
“It was wild, but also difficult because it was hard to actually reach those customers,” explained Okunniwa, adding now people have seen the brand and are primed to get more familiar with it once the founders hit the streets. “So the word can spread even more.”“We are setting our wholesale strategy, how it’s going to look like for the U.S. and worldwide,” said Okunniwa, explaining that it is important to strike the right balance between on- and offline.
“We’ve done a really easy win, because ever since we started people have been like: just make a candle that smells like the oil,” she said. That candle will drop in a couple of weeks.
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