NBC disaster drama series La Brea has avoided a linear ratings sinkhole and instead taken off on streamer Peacock and in the younger demo. The premiere episode of the series, which and stars Natali…
'The Blacklist': Diany Rodriguez Joins Season 9 Of NBC Drama Series
The premiere has more than tripled in the 18-49 demo from 0.77 to 2.72, growth of more than 250%, and it is the number one new show of the season in this demo across overnights, L+3 and L+7. The company said that it had the best growth from live viewing to L+7 in the demo of any new show this season and its 1.
NBCUniversal has given it a huge marketing push that began with promos during the Summer Olympics and continued across the premieres offranchises as well as during Sunday Night Football, including during Tom Brady’s return to New England, which was watched by 26M viewers. It has also had coverage on sister network Syfy., comes from Keshet Studios in association with Universal Television.
Keshet Studios’ President Peter Traugott told Deadline that he was pleased with the amount of marketing support for the show, which took a long time to make it to air as a result of the pandemic – it was in the middle of producing its pilot when Covid hit and was picked up straight-to-series in January 2021.
“The only thing worse than a network not liking you show is that they love it so much that there’s that pressure. We have no control with the ratings. NBC and Universal have been so supportive because La Brea has the potential to draw in audiences, and if they turn-up, the pressure is on us to keep bringing them back,” he said.
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