'A viral cult favorite with an ardent celebrity fanbase who adores its hip hop maximalism, eye-popping colors and provocative slogans.'
as customers. But even as a line imbued with a DIY punk rock spirit, it's one that also takes pride in its refusal to skimp on overhead costs, as proven by their use of premium materials and an attention-grabbing storefront on a coveted stretch of Melrose Avenue.
Granted, that's not a hollow sentiment given the history of La Ropa and its co-founders' respective backgrounds. Back in their hometown of Toronto, Williams grew up with creative aspirations and an interest in clothes. After a devastating attack left him"pretty much paralyzed" for several months, the 28-year-old decided to follow his heart by dropping out of business school and learning to sew in an effort to put his"energy into whatever the fuck I wanted to do.
Independent of any drama though, the brand quickly took on a life of its own thanks to a whisper network of underground streetwear enthusiasts, all of whom would flock to Grailed for the thrifted items Williams and Sanchez began to customize together. So even if they were just two"homeless dudes carrying huge bags and walking into people's offices," as Sanchez recalled, they still managed to build a strong online following that would instantly buy out whatever they were selling.
Instead, he said that all you really need to wear La Ropa is a strong"opinion," a deep desire to"push limits and do things that are uncomfortable" and an open mindset that defies labels and limiting preconceptions. At the end of the day, anyone can be a La Ropa person and that philosophy also comes with the goal of becoming an all-encompassing brand — clothes, art, furniture and more.
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