Gaga's brand, Haus Laboratories will be available this September, but you can pre-order the products starting on July 15.
Haus Beauty — will be available this September. An exact launch date has yet to be confirmed, but according to the Haus Laboratories campaign video, which features Gaga and a beautifully diverse cast of models, you can pre-order the products starting on July 15. What the videotell you is that Haus Laboratories will be exclusively sold on Amazon, making it the first major beauty brand to be sold on the e-tailer, and likely cementing the site as a go-to beauty destination.
The video offers a tiny taste of the textures and colors we can expect from Haus Laboratories, including shimmer eyeshadows , glosses , lacquered lipsticks, and potentially eyelid decals . For now, the brand's entry launch will be several makeup kits filled with multipurpose formulas for the eyes, cheeks, and lips starting at $49. The brand is also launching a lip gloss that will be sold separately for $16.
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