“At Haus Laboratories, we say beauty is how you see yourself.”
Lady Gaga announced her new, highly-anticipated beauty line, Haus Laboratories, on Instagram yesterday.
After struggling with self-esteem, Gaga said that makeup inspired her to feel beautiful, so she hopes that her products will liberate others to feel confident, too.The rumors are true: Lady Gaga launched a new beauty line that’s here to compete with the Fentys and the KKW Beautys of the celebrity makeup world. “The last thing the world needs is another beauty brand, but that’s too bad,” Lady Gaga said in a video announcement posted on her Instagram account yesterday.
Based on her promotional Instagram posts, the makeup line appears metallic, bold, diverse, and eccentric—no doubt an ode to Gaga’s fiery, flamboyant personality.
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