Prepare your wallets for September
Lady Gaga. Photo: Emma McIntyre/Getty Images “The last thing the world needs is another beauty brand.” Those are the first ten words we hear Lady Gaga voice-over in a new promo video entitled “HAUS LABORATORIES | OUR HAUS. YOUR RULES.” But before you can even begin to Meryl applaud that statement, she quickly chases it with a “Too bad!” Fitting, considering the video is for her new beauty brand, Haus Laboratories.
Yes, Lady Gaga’s beauty line is really real, and according to Business of Fashion, it will officially launch this September with “multi-use colour items for cheeks, eyes and lips in six shade families and kits containing all three products priced at a relatively affordable $49.
In terms of overall ethos though, Haus Laboratories has inclusive, authentic, self-discovering Mother Monster as its literal mother, which means the brand, as BoF puts it, “is set up to be the opposite of the filtered, Facetuned brand of ‘authenticity’ spawned by the Instagram era.” Haus will also strictly stick with color cosmetics ; not skin care, hair care, or alcohol, like the Kylie Empire for example.
We also learn from the interview that Gaga has assembled a team including the tech masterminds behind Farmville and Words With Friends, leading me to believe whatever Haus Laboratories is cooking up may consume entire lives. But Gaga added, reassuringly: “I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”
You can start pre-ordering all your Haus stuff here on July 15, and watch the full promo below in the meantime.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Lady Gaga Introduces New Haus Laboratories Beauty Brand: 'Our Haus, Your Rules'Lady Gaga is a pop star, award-winning actress, philanthropist, activist and designer -- and now she can add beauty boss to the list, officially.
Leer más »
Lady Gaga Just Announced Her Beauty Brand: Everything You Need to KnowHaus Laboratories is starting to experiment.
Leer más »
Lady Gaga Is Officially Launching a Makeup Line (On Amazon!)Haus Laboratories is coming in September.
Leer más »
Choose Your Own Murderous Adventure: Which 'Big Little Lies' Lady Are You?Choose Your Own Murderous Adventure: Which BigLittleLies Lady Are You? HBO
Leer más »
A Star Is Reborn: Lady Gaga's TV & Film History, From 'The Sopranos' to 'American Horror Story'Ahead of the Friday (Oct. 5) release of A Star Is Born, Billboard is taking a look back at Lady Gaga's film and TV history to see how the star has blossomed onscreen.
Leer más »