Lake County Treasurer Holly Kim has ventured to an online frontier where few American politicians have dared to dip their toes: TikTok.
, too. Unlike the detractors, many of them up in there in years and unaware of the fun they’re missing, Kim is all-in on TikTok.A former social media manager, the 41-year-old Mundelein resident sees TikTok — where users create and share short videos garnished with a wide variety of sounds and imagery spliced from music, movies and even memes — as the best venue through which to engage the emerging crowd of voting young adults and teens that make up Generation Z.
“Even a text campaign, like, they’re not going to text you,” Kim said. “They’re texting their friends on Discord and Snapchat, they’re nottexting. Good luck with a robocall, and they’re not who the mailers are going to. And so it’s like, what avenues do you have for that demographic that is now voting? And they are an organized powerhouse.
But once Kim’s children started to digest the content and observe how she was taking her jokes and quips about local politics to a new audience, and how her channel was popping up on friends’ feeds, they saw the vision behind her leap onto the platform. Sometimes, Kim taps her kids to help showcase the “behind-the-scenes” life of a local politician, likewith more than 1,500 views showing Kim bursting into Cal’s room wearing different shirts for political groups, asking, ‘Hey, do you want to go to a rally?’”
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