Everyone is walking commercial these days, but the NBA will have none of it unless it’s under their terms.
“You’re gonna have to fine me. Coco5,” as Russell plugged the brand.
D’Angelo Russell, #1 of the Los Angeles Lakers, talks to the media after Round 1 Game 3 of the 2023 NBA Playoffs.He said, “You’re gonna have to take it,” Russell and the media members chuckled as they pulled the drink from sight.TwitterTwitterNaturally, this promotion ends up being the best in the company’s history.
The video has millions of impressions and has been viewed more than 580,000 times as of Sunday night. Russell is a partner in the sports drink company along with the Suns’ Devin Booker, the Knicks’ Jalen Rose, Charles Barkley and others. Coco5 is owned by Loop Capital Markets founder James Reynolds.The NBA has not yet announced whether they actually will fine Russell for the promotion of a non-NBA partner.
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