Lancia teases battery-electric Stratos that will begin brand reset
Jean-Pierre Ploué, the showcase looked more like sculpture or a car from 2523 instead of vehicular inspiration for production models that will begin arriving this year. We simply didn't know how to read the abstractions. Lancia teased another concept earlier this month, this one leading to an eventual battery-electric rebirth of the Lancia Stratos — we made clear connections between the Pur+Ra and what's ahead.
The circle in the roof signifies at least three things. It recalls Stratos themes evident elsewhere in the dual round taillights and the curved lines on the concept that stand in for the vintage car's louvers. It also represents part of Ploué's plan for Lancia design,Our designs will be built with iconic shapes like the circle, square and triangle." Lastly, it signifies what will be a clear panel in the roof, Lancia saying a round aperture lets in more light than a square one.
Automaker CEO Luca Napolitano told media the Emozione Pu+Ra concept embodies the next century of Lancia looks. The Stratos concept aims more near-term. It"will be very close to the production car," and the bold strokes of the design will guide coming products. That's not just about sheetmetal, either; the feature set will encompass the path forward for"sustainability, technology and electrification" as well.
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