Speaking at SEC Media Days, Ole Miss head football coach Lane Kiffin called NIL 'legalized cheating,' which has created 'a disaster' in college sports.
College athletes have been able to profit off theirand the Cavinder twins, have netted seven figures based off their looks while others are treating it like professional sports – where they'll get paid the most is where they'll go.
"When this first came out, basically said, whatever programs have the most aggressive boosters with the most money are going to get the players," Lane Kiffin said at."And now we are adding some states that you don’t have to follow the NCAA, and now the university can take their money and give it to the collective to give it to the players."
"With NIL, you’ve got a lot of pay-for-play going on, and that is what it is," Kiffin said."Those two things combining, there’s not a system in place. I don’t think there’s any other sports at any level that are like this, that really, you every year, can opt into free agency. Really, twice a year."
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