“[Lauren] redefined beauty when she first popped on the scene five decades ago — and she’s still doing it today.'
to be a “multi-year” deal and will begin with a campaign to celebrate the re-launch of the brand’s SD Advanced Plus Intensive Moisturizing Concentrate. The product was first launched in 2002 and quickly gained cult status for it’s almost-magic results. The new formulation is designed to target wrinkles and stretch marks using the brand’s patented Collagex-CE Complex with Copper Tripeptide and Marine Ferment to target skin-boosting collagen for smoother, more even-looking skin.
Joan Malloy, CEO of StriVectin, said of the partnership, “[Lauren] redefined beauty when she first popped on the scene five decades ago — and she’s still doing it today. She’s showing up still, again and again, to show all women, that life doesn’t end at 40! We’re inspired by her intelligence, resilience, authenticity and fierce determination. We see her as a real partner, with a shared passion and purpose. We’re not just interested in her face — we want her voice and opinions as well.
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