Northern California and Austin, Texas, continued to be top destinations for large U.S. law firms expanding into new markets in 2021, as established and emerging technology clients helped keep those economies humming.
Like Austin, where Oracle Corp moved its headquarters in 2020, those cities have gained traction with technology companies and other businesses looking to court young, educated workers drawn to their regions' relatively cheap costs of living, access to nature and other lifestyle amenities.
In addition to Oracle, Texas saw Apple Inc, Google, Hewlett Packard Enterprise Co, SpaceX and Tesla Inc. all expand their operations in the state over the past year.. At least seven firms, including Berry Appleman & Leiden, Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, Kirkland & Ellis, Latham & Watkins, O'Melveny & Myers, Quinn Emanuel Urquhart & Sullivan and Rimon, opened in Austin in 2021.
London-founded Allen & Overy and Freshfields Bruckhaus Deringer both opened Bay Area offices in 2021, as did New York firms Cleary Gottlieb Steen & Hamilton; Debevoise & Plimpton; and Paul, Weiss, Rifkind, Wharton & Garrison. Midwest-founded Husch Blackwell and Jenner & Block also launched offices in the San Francisco area.
"In 2022, I don't think the pace will stay the same," said Suzanne Kane, a longtime Bay Area legal recruiter at Macrae. With Northern California "starting to get a little saturated with new firms," she said, it is going to be "a lot of work and a lot of commitment" for more firms to open in the region.
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