The model stars in Ludovic de Saint Sernin's new campaign.
AMI Paris Spring 2022 CampaignAmi's outdoor Spring campaign, inspired by American indie movies, was shot in the Almerian desert in southern Spain using shot an analog camera by Sam Rock for a nostalgic mood. The concept of the campaign echoes memories ofthe great escape in French, the short feature film that unveiled the brand's Spring 2022 collection.
"Bella has this incredible purity of spirit and rawness of emotion that speaks to so many people today," said creative director Han Chong."I really admire how aware and empathetic she is of the world around her, which is so refreshing. It was a real dream to work with her on this campaign, which allowed her to bring to life all the different sides of her character. It was a really special day where she just let herself be free.
“It was incredible to partner so closely with Josh someone whose electric work and unencumbered perspective I’ve long admired on all aspects of this collection including this campaign," Williams said in a statement."To me, his artistic vision represents Givenchy’s modern ethos, and I’m grateful that Josh has let me and, now, so many others fully step into and explore his world."Sisters Gigi and Bella Hadid star together in Versace's new campaign, featuring Donatella herself.
“Family is always at the heart of everything I do, which is why I love Bella and Gigi so much," said Donatella."They perfectly exemplify the strength between sisters, and they share that message to our Versace sisterhood worldwide. I want this campaign to be a warm hug to the global Versace family at the start of 2022!”Creative Director Mary Alice Malone was inspired by the bold colors, sun-kissed hues, shimmering textures of summer.
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