LeBron James add billionaire to long list of titles.
. That's no small feat, and it's a testament to the diversity in projects and endorsements James has his hands in off the court.
His endorsements with AT&T, Beats, Blaze Pizza, GMC, PepsiCo, Rimowa and Walmart bring in over $100 million annually alone. That's on top of the gobs of money he makes through his partnership with Nike, with which he signed a lifetime deal back in 2016 that brings in $30 million annually on its own. Amongst other NBA players, the next closest player to reach him is Kevin Durant, who is currently sitting at $580 million in career earnings, followed by Stephen Curry at $430 million.
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