Major League Pickleball founder Steve Kuhn tells TMZ Sports LeBron James' recent investment in the league brought BILLIONS of eyeballs to the sport.
in the MLP back in Sept. 2022 ... and Kuhn tells us immediately afterward, interest in the org. absolutely exploded.
"This year, stories about Major League Pickleball hit 11 billion eyeballs," Kuhn said,"and the LeBron announcement alone was four billion."Of course, the sport had been on the rise even before LeBron got involved ... the unique, tennis-like game is widely considered the fastest-growing activity in America.
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