Designers on MakingtheCutTV were challenged to reinvent designs using the LEVIS brand and its denim.
Amazon is helping to turn Levi’s upside down — at least on its streaming reality show “Making the Cut” and with a big assist from contestant Gary Graham.
Competitors on the show had to create a runway and ready-to-wear look using Levi’s denim, sundries and trims. “Originality and authenticity are at the core of what we do and that’s why we love working with emerging designers,” Hillman said. “Ultimately, we set out to inspire authentic self-expression — creating pieces that are new yet timeless, and something you can wear again and again.”
Hillman said: “Gary’s reinterpretation of our Trucker Jacket perfectly infuses his spin into our denim icon, creating something completely fresh and unique.”
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