Levi Strauss shares are in demand as the blue jeans maker returns to the stock market after a 34-year absence.
The clothing retailer priced its initial public offering on Wednesday at $17 per share, valuing the company at about $6.6 billion. That's higher than the price range of $14 to $16 that the company had previously set. The offering will raise $623 million for the San Francisco-based inventor of blue jeans. It's just one in a series of high-profile IPOs expected to hit US markets this year.
"We are focusing our product design and marketing efforts to reshape our global consumer perceptions from a US men's bottoms-oriented company to a global lifestyle leader for both men and women," it said in a February regulatory filing.Levi's says the iconic fit of its 501 jeans has stayed popular over the years and is continously updated to"remain relevant.
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