In Opinion: Levi's proposed use of AI as a way to increase diversity is remarkably tone-deaf. 'Laziness, cheapness, and cynicism all in one stroke.'
to start using digital models generated by artificial intelligence instead of using that investment to hire more real people, especially since it was done under the guise of “diversity.”with AI-model generation company Lalaland.ai was very likely not received the way the company hoped. Peter Ramsey, best known as the director for 2018’s, put the general public sentiment the best: “Very efficient, Levi’s! Laziness, cheapness, and cynicism all in one stroke.
“I’d like to emphasize this will not replace or impact photoshoots, this is purely supplemental to our current ways of working,” a Levi’s representative said. “We know our consumers want to shop with models who look like them, and we believe our models should reflect our consumers, which is why we’re continuing to diversify our human models in terms of size and body type, age, and skin color,” the company representative says.
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