Japan's meager charging infrastructure is slowing adoption of electric vehicles, but Lexus thinks that it can help with its own branded network of charging stations
Lexus may follow in the path of Tesla in setting up its own charging network to entice buyers in its home market to choose its electric vehicles. The automaker's CEO, Takashi Watanabe, told reporters that if it can win over Japanese customers, it should be able to win over customers anywhere. Lexus's parent company, Toyota, has been slow to adopt electric vehicles, in part because Japanese consumers are reticent to give up their internal combustion engines.
“How can we utilize and work closely with our Japanese dealer network to test bed different kinds of services and new kinds of experiences to make the whole BEV experience better?” Read: Lexus LF-ZL Previews Flagship Electric SUV With Spacious Cabin And Heaps Of Tech The executive pointed out that charging stations remain hard to come by in Japan, so any attempts to introduce new ports would likely be positive.
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