Taco Bell has rung up a win in its quest to make “Taco Tuesday” free of trademark restrictions.🌮 tacobell tacojohns kprc2 click2hou
FILE - A sign stands outside the corporate headquarters of Cheyenne-based Taco John's, Aug. 1, 2019, in Cheyenne, Wyo. Taco Bell rang up a win Tuesday, July 18, 2023, in its quest to make Taco Tuesday" free of trademark restrictions, with Taco Johns formally abandoning its decades-old claim to own the phrase amid a challenge from its bigger rival.
“We’re hanging in there. We’re sticking by our guns,” Gregory's Restaurant & Bar attorney Stephen Altamuro said. The disputes culminated with Taco Bell filing with U.S. trademark regulators this May to get Taco John’s and Gregory's Restaurant & Bar abandon their trademarks, saying the term had become too widely used to belong to any one person or business.
“We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn’t feel like the right thing to do,” Creel said. “As we’ve said before, we’re lovers, not fighters, at Taco John’s.” Taco Bell spokeswoman Richa Anand didn’t immediately return a social media message seeking comment Tuesday.
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