Licensed to stream? Clearing rights can be tricky in the 'wild west' livestream age
have performed over a dozen"Corona World Tours" on YouTube for between 17,000 and 88,000 viewers each. A Bandsintown survey showed that almost three-quarters of fans say they'll continue to watch such performances once real-world venues reopen. But as Wadley's workload shows, clearing the necessary rights can be complicated.
Mechanical licenses vary in cost:"A couple hundred bucks to a couple thousand bucks, depending on the nature of their use," says, a Loeb & Loeb attorney who represents artists, songwriters, labels and publishers. But they require the performer to track down the publisher, which isn't always easy. Some of the big platforms, including YouTube and Facebook , have the necessary licenses with almost all publishers, so artists don't have to worry about what songs they perform. Other platforms don't."You've got companies like YouTube and Facebook checking all the boxes, and there are some that say, 'What boxes?'"says a label source.
So far, there haven't been many legal threats — because livestreaming isn't yet a big business and labels and publishers don't want to interfere with their artists trying to make money during a crisis. A representative for a well-known singer who recently performed a livestream says the team didn't bother to clear rights."We just did it and no one has come after us," says the representative."No one has contacted us about clearing anything, either.
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