Special Report: A data-driven look at life in the FAST lane: the major players, the available content and what lies ahead for free ad-supported TV
on the format in July 2020. Back then, the only big media company to have a FAST service was ViacomCBS, following its acquisition of Pluto. It’s now joined by Amazon, Fox and NBCUniversal, with Google soon adding FAST functions to Chromecast.
when our last report was released — the time is ripe for both those with knowledge of FAST and those looking to better understand it to explore VIP+’s latest analysis. That similarity explains why so many traditional providers are directly or indirectly getting into FAST. Comcast Xfinity outright owns Xumo, with channels from it and NBCUniversal’s Peacock Channels integrated into the Xfinity EPG. It’s a similar setup for TiVo+, TiVo’s FAST service, which sees channels placed within the EPG as well as available separately on TiVo devices.
TV set manufacturers are also increasingly prioritizing FAST as a revenue stream. Samsung, LG and Vizio all offer built-in branded FAST services that, for newer models, are accessible via a dedicated button on remotes. Amazon’s Fire TV, which includes Amazon-owned FAST services Fire TV News and IMDb TV, powers Toshiba and Best Buy in-house brand Insignia in the U.S., with Amazon now. Roku’s Roku Channel service is built into Roku-operated sets from TCL, Hisense and Walmart in-house brand Onn.
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