.LilNasX & billyraycyrus' OldTownRoad just ended its record-shattering 19 weeks atop the Hot100. Here are five things the music industry should learn from the song's incredible run at No. 1
And, yes, Lil Nas X did release songs other than new versions of “Old Town Road” soon after; he even scored another top 20 hit with “Panini” upon the release of hisEP in late June.
Deploying multiple remixes of a song is not a new strategy -- remember how many different takes on Fat Joe and Remy Ma’syou heard three summers ago? -- but the tactic was most effectively used by Lil Nas X as a means of perking up listeners and folding in fans of the artists hopping on the new versions. And if that blueprint can help keep an established hit at its chart peak for a few more weeks, others will embrace it moving forward.
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