Premiere: LilaIkeJa shows her life's journey in WhereImComingFrom video
In the video for her current single "Where I'm Coming From," singer Lila Iké returns to her rural roots, the Christiana area of Manchester parish, located in south-central Jamaica. Throughout the 4:32 clip, family, life-long friends and a wider community surround Lila, who has in the past few years emerged from her small-town background to become one of Jamaica's most buzzed about young talents.
The driver of the open-air jeep in the video is also the person primarily responsible for the attention her captivating, soulful vocals are receiving: her mentor Protoje. A 2019 best reggae album Grammy nominee for The Tonight Show Starring Jimmy Fallon Protoje and his team manage Lila, and another dynamic young female artist, Sevana, but neither artist is signed to his label In.Digg.Nation Collective . "All our music comes out on my label, but I don't want to tie them into a label contract, because we are all independent artists, myself included," Protoje told Billboard following his May 4 set at the Tmrw.Tday festival in Negril, Jamaica, where Lila and Sevana also performed.
Last fall, Lila returned to Jamnesia for her first headlining performance, a showcase curated by the Jamaica Music Conference , an annual reggae industry gathering held at various locations around Kingston. "I wanted Lila for a JMC showcase because she is currently one of Jamaican music's most exciting artists," comments JMC co-founder Joan "Nanook" Webley, also the founder of Women in Music Jamaica collective.
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