THR Cover: Lilly Singh (Lilly) is changing the face of late night TV
An online star with 15 million subscribers dives into the white-hot center of broadcast television with 'A Little Late' as the first openly bisexual woman of color to sit in a talk show host’s chair:"I’m very much all or nothing."
While her name and face might not be familiar to the traditionally older demographic that tunes in to late night, Singh, 30, is hardly new to the post-broadcast generation of viewers who wouldn't know a Jimmy from a Seth or a Stephen, let alone a Carson . For the past nine years, she's been building her own uniquely personal, extraordinarily successful brand on YouTube, where nearly 15 million fans know her as Superwoman and consider her something between a star and a best friend.
That's when Singh discovered YouTube. There was AKTV, a brown kid from Canada just like her, talking about Indian stereotypes and freestyle rapping from his bedroom, and Helbig, uploading daily dispatches about life as a post-grad. For a girl with big dreams who was feeling utterly alone, those videos became a lifeline.
Initially, the paychecks were small — her first invoice from YouTube, which splits ad revenue with channel partners, was about $18 — so Singh made ends meet by emceeing events around Toronto. She didn't hit 1 million subscribers, a magic number that equals success within the YouTube community, until 2013. That's when her channel began to take off, amassing the next million in a matter of months.
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